Back in August we wrote a post entitled Move Over Paris and Milan...Turkey Wants In documenting Turkey's quest to become an international fashion city. Well, it looks like Turkey is not in the running alone.
At the close of Seoul Fashion Week, Mayor Oh Se-hoon continues his quest to make Seoul the world's fifth fashion capital as well, after Paris, New York, Milan and London. Global fashionistas around the world are acknowledging that Seoul is not playing around, they really want the spot and have pushed aggressively for the past years. For example, over 2.5 billion went into organizing fashion week. And the money chain doesn't stop there. The city announced earlier this year that it would invest over 10 billion toward creating studios and manufacturing clusters in order to house the 100 new designers. They are also launching "Seoul Collection in Global Fashion City", a program that will relocate about 20 designers to fashion capitals around the world.
So why the sudden rushes to become a fashion capital, especially with global consumers not buying? We have a theory. Very rarely, the secretive 300 billion dollar fashion industry does a major redesign...and now is the beginnings of a massive change. Print is dying while online seems to grow by leaps and bounds, the economy recently knocked New York City from its number one position which as put the word "change" in the air. Trust us, change is coming and we think international cities around the world are feeling this and are beginning to take advantages of these new and rare opportunities.
Source: Korea Hearald
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