Hong Kong is re-strategizing their fashion industry due to the recent big drops in clothing exports. As a result, everyone, including the government, is stepping in to make sure Hong Kong stays Asia's fashion center. Here are some of the changes they are making:
- Hong Kong Fashion Week is now mixing their runways with trade shows. This encourages retailers, line reps, and buyers to have more than one reason to attend the shows.
- Hong Kong Fashion Week is making sure the focus is about the designers and not entertainment. Hair, makeup, show and accessory companies are sponsoring designers to ensure they have the bucks to be in the shows. This is a great system of support because now designers are less likely to drop out and sponsors win because they want to be associated with a stand out designer.
- Hong Kong designers are changing the way they make their clothes by focusing on Asian consumers. Because apparel exports are dropping, Hong Kong designers are now focusing on their supportive and lucrative clients right at home.
- The Hong Kong government is putting 1.3 million dollars back into the fashion industry to ensure creativity continues to pump. The balance of fashion and entertainment is a goal of the reinvestment. They want the audiences to enjoy the shows and the industry, but they want consumers and buyers to shell out the bucks.
As a result on the new focus on design and not entertainment, students are finding jobs, sponsors are supporting designers, and consumers are beginning to enjoy their one of a kind "un-western" designs. It’s a great model for other fashion weeks and fashion cities going forward to examine.
Source: VOA News.com
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