One bird that represents a multitude of different colors, cultures and textures is the peacock and H&M (Hennes & Mauritz) has decided to bring it back by collaborating with Matthew Wiliamson.
‘I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes. It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M. Colour is one of the defining aspects of my signature style, I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious,’ says Williamson in a recent press release.
‘I think people will really love this collection. I love the way Matthew mixes prints in the dresses, and the colour-blocking of the tailoring. It’s very elegant, but there are lots of things you can wear in a really relaxed way, too. The mix and match of all the embroidery, the prints, the sequins and the colours makes all of the clothes very special,' says Margareta van den Bosch, H&M Creative Advisor.
This collection will come out in parts. The first part of the Williamson Collection will be relased from May 14 focusing on summer apparel. Soon after a menswear collection will follow.
Sponsored by: Nude Bras
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