Fashion Meets Technology with the partnership of Malyasia International Fashion Association (MIFA) and eBay, the world's largest online shopping community.
Malaysia International Fashion Week (MIFW) has announced eBay Malaysia as the Official Online Partner and their new micorsite, www.ebay.com.my/fashion, will feature local established designers.
Shoppers will be able to log on and purchase from known Malaysian designers including Tangoo, Tom Abang Saufi, Asian Atelier by Alin Anuar, Eclipse, plus many more. Malaysia is attempting to form amazing partnerships to increase the benefits of ecommerce during fashion week.
Currently, eBay Malaysia most popular category is already fashion and according to the South-East Asia eBay Director, Allis Ghim:
“With an apparel business approaching US$5bil (RM17bil) annually and 89 million active users worldwide, eBay is thrilled to present to the participating M-IFW ‘09 designers a new and innovative sales channel in today’s competitive retail environment.”
Source: The Star Online
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