Is Emma Resurrecting Burberry Profits?

Burberry hadn't been reporting the best sales recently, but a magical actress has changed the companies UK sales. Ever since Emma Watson was featured in the Burberry ad campaign, Britain says sales in the stores went up 12 percent in the last three months.

That's pretty amazing for one endorsement campaign. However, Burberry had recently taken all the necessary steps to ensure that they are surviving the economy.

They made the appropriate cuts and got the expected results. They reduced inventory by $50 million and created a $50million efficiency program. They shed 15% of its workforce last year (170 from their sewing facilities).

It's certainly sad to hear of people losing work, but with the right precautions, Burberry will be hiring again, very soon.

Source: Mail Online

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Facebook's Next Top Global Model

Using the power of Web 2.0, Sonnet Models is launching a global modeling competition using Facebook.

The competition allows voters to choose the winner of the "Sonnet Face of the World" competition. With 33 locations and available modeling contracts with Elite, Scene and Click as well as Diva, the competition is definitely worth entering.

The interesting part of the competition comes from Sonnet's searching technology used with Facebook and other social networking applications. According to sonnet:

"Although simple and intuitive, the application is also incredibly powerful. By gathering millions of consumer opinions from around the world, the patent-pending sorting algorithms will allow modeling agencies to instantly find the best models - even if they have to meet very specific criteria. Finding a model who appeals specifically to women in Miami aged 35-40 may seem like a difficult task, but a simple search on Sonnet will locate the best candidates in seconds."

The application can be found at http://apps.facebook.com/sonnetmodels.

Source: Sonnet Models
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